Course curriculum

  • 1

    Introduction

  • 2

    Module 1 | Brand Spirit

    • Spirit Overview & The "Why"

    • Core Principles

    • Superpower

    • Perfect Customer

    • Example | WeFoundFido's Brand Spirit

    • Quiz | Brand Spirit Review
  • 3

    Module 2 | Brand Personality

    • Personality Overview

    • The 7 At Heart Personalities

    • Customizing Your Personality & The Voice Filter

    • Example | WeFoundFido's Brand Personality

    • Quiz | Brand Personality Review
  • 4

    Module 3 | Brand Story

    • Story Overview

    • The Main Character

    • The 3 Obstacles

    • The Mentor

    • The Outcomes

    • Example | WeFoundFido's Brand Story

    • Quiz | Brand Story Review
  • 5

    Module 4 | Putting It All Together

    • Implementing You Brand & Creating Your Logline

    • Developing Your Brand Aesthetic

    • BONUS: Creating an Effective Website

    • Implementing Your Brand Through Social Media

    • The HEART Model
  • 6

    Wrap Up

    • Wrap Up

    • Resources and Recommended Readings

    • Before you go...
Watch Intro Video

The Branding Course That Makes Marketing Easy.

When you register for the Brand clarity Masterclass Online Course You'll Receive;

  • Two Plus Hours Of Guided Video Content

  • A Downloadable and Printable Workbook

  • The At Heart Brand Clarity Framework

You'll Also Receive

You'll also walk away with these bonus materials to help you begin implementing your Brand Clairy Framework right away!

  • BONUS: The At Heart Secret Website Layout

    $149 value

    Most small business websites simply don't work. The At Heart Secret Website Layout will help you create a website for you business that increased leads and revenue!

  • BONUS: The Social Media Cheat Sheet

    $99 value

    We all know that social media is important to our businesses. But what most businesses struggle with is creating a social media strategy that works. This social media cheat sheet will show you how to implement your brand through your social media right away!

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.